With a legacy of over 60 years in the Eyewear value chain encompassing design, distribution and retail – The VIAA LUX group are experts in creating world-class distribution of Luxury Eyewear.

We act as brand guardians for our partners, growing their business in the region while preserving the heritage of the brand. This is coupled with standards of customer service that are second to none, all in all providing a truly delightful customer interface.

By blending its expertise of the Indian subcontinent’s retail climate, demographics and intimate knowledge of luxury, the VIAA LUX group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

Today the group has successfully introduced more than 30 world-renowned brands to the India subcontinent in the field of luxury eyewear, developing a diverse retail portfolio of the world’s most prestigious brands.